Consumer’s Perceptiion Of Online Advertising

94 pages Chapters 5 ID: BAM0697

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages94
Chapters5
MethodologyMultiple Regression Analysis
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0697

Abstract

ABSTRACTThis research work is carried out to examine consumer’s perception of online advertising using University of Benin as a case study. and also to identify the major problems faced by consumers. The research also contributed to the existing literatures on the subject matter, thereby proffering solution to the problem of online advertising in Nigeria including policy formulation and implementation by government and policy makers. This research work is based on both primary and secondary data; sources of data. The secondary sources comprises of journals, articles, publications and text book…

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Full material

₦ 5,000 $(29)
Pages94
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