The Role Of Social Network In Marketing Health Product

ABSTRACTThe study examined the role of social network in marketing health product. The study specifically aimed at identifying the relationship between social media used by health personnel to advertise their products, finding out if interaction in social network has significant impact on consumers mind as a marketing tool and ascertaining whether consumers’ perception on the reliability of the online advertisement has significant impact on the social network as marking tools.The population of the study comprises consumers of health products in Benin City, Edo State, Nigeria. One hundred and f…