Factors Influencing Customer Loyalty In The Commercial Banks In Benin City

85 pages Chapters 5 ID: BAM0717

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages85
Chapters5
MethodologyOrdinary Least Square
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0717

Abstract

ABSTRACT This study was carried out with the aim to examine the factors influencing customer loyalty in the Nigeria commercial banks. The specific objective of the study were to determine the extent to which bank technology, account packages, customer services response, bank security influence customer’s loyalty in the Nigerian baking sector. To achieve this objective, a total of eighty (80) questionnaires were administered to the respondents. Out of which seventy-seven (77) of the questionnaires were properly filled and returned.The data gathered from the administered questionnaires were anal…

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Pages85
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