Sales Promotion As A Marketing Tool For Nigerian Breweries Benin City

ABSTRACTThe study examined sales promotion as a marketing tool for Nigeria Breweries PLC within Benin City. It seeks to explore promotional tools which consumer preferred the most, the factors that promote the effectiveness of sales promotional practice, the impact of different sales promotional tools on consumer buying behaviour and the effect of sales promotion tools on organizational.The study makes use of survey research design which allows the use of questionnaires to collect data from the respondents. The study population consists of the entire customers of the Nigerian Brewery in Benin …