Customers Satisfaction On Products And Service Delivery: A Case Study Of G T Bank Plc

75 pages Chapters 5 ID: BAM0722

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages75
Chapters5
MethodologyRegression Analysis
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0722

Abstract

CUSTOMERS SATISFACTION ON PRODUCTS AND SERVICE DELIVERY:A CASE STUDY OF G T  BANK PLCABSTRACTCustomer, it is said “is the king in any business”. Therefore their satisfaction is the key discourse among service marketing. This study attempts to examine the impact of customer satisfaction on bank products and service delivery in contemporary times with specific reference to GT Bank customers in Uniben and Uselu Branch, Benin City.    Prior to the several banking reforms era in Nigeria, there has been inadequate and poor products and service delivery. Customers were dissatisfie…

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₦ 5,000 $(29)
Pages75
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