Celebrity Endorsement And Repeat Purchase Intention Amongst Glo Service Consumers

ABSTRACT    The study examines the concept of celebrity endorsement and repeat purchase intention amongst Glo service consumers. It sought to ascertain if there is a significant relationship between celebrity endorsement and repeat purchase intention amongst Glo service consumers in University of Benin taking into consideration four dimensions of a celebrity (trustworthiness, perceived expertise, attractiveness and credibility).    A survey research design was used for the study. The population of the study was made up of all students of the University of Benin, B…