Full material
₦ 5,000 $(29)
| Pages | 70 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 70 |
| Chapters | 5 |
| Methodology | Regression Analysis |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM0730 |
Abstract
ABSTRACTThe purpose of this study was to focus on the determinants of consumer preference for mobile phone. The objective of this study is examine the influence of service quality, price, product and brand choice and promotion and marketing strategy on consumer preference for mobile phone. This study adopted a survey research instrument through the administration of questionnaires to two hundred (200) users of mobile phones in Egor Local Government Area of Edo State. The data for the study were analyzed using descriptive statistics, Cronbach Alpha test, Pearson correlation and multiple least s…
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Unlock Full Material
Full material
₦ 5,000 $(29)
| Pages | 70 |
| Delivery | Instant, after payment |