Full material
₦ 5,000 $(29)
| Pages | 68 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 68 |
| Chapters | 5 |
| Methodology | Chi Square |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM0731 |
Abstract
THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR(A CASE STUDY OF COCA COLA COMPANY)ABSTRACTThe purpose of the study is to investigate the impact of advertising on consumer behavior taking coca cola as a case study. The researcher gathered primary data information through the distribution of questionnaire. A total of 48 respondents were analysed using Chi-Square through SPSS. The scope of study for this work was based on the University of Benin. The result of the findings shows that there is a significant relationship between advertising and consumer behavior towards the consumption of Coca cola…
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Full material
₦ 5,000 $(29)
| Pages | 68 |
| Delivery | Instant, after payment |