Consumer Attitude To, And Experience With Online Shopping: A Case Study Of Consumers In The University Of Benin, Benin City

81 pages Chapters 5 ID: BAM0736

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DepartmentBusiness Administration and Management
TypeProject
Pages81
Chapters5
MethodologyANOVA
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0736

Abstract

CONSUMER ATTITUDE TO, AND EXPERIENCE WITH ONLINE SHOPPING: A CASE STUDY OF CONSUMERS IN THE UNIVERSITY OF BENIN,     BENIN CITY.    ABSTRACTThe Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The growth of online shopping has been characterized by strong consumer demands and the increasing number and type of goods available. Hence, the internet as a communication medium has broadened the scope of marketing communications considering the number of people who can be easily reached including th…

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Pages81
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