Brand Awareness And Perception; And Uniben Students’ Patronage Of Tecno Mobile Products

98 pages Chapters 5 ID: BAM0747

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DepartmentBusiness Administration and Management
TypeProject
Pages98
Chapters5
MethodologyDescriptive and Inferential Statistics
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM0747

Abstract

ABSTRACT         This study examines Brand awareness and perception and uniben students’ patronage of Tecno mobile products, and seeks to discover factors besides brand awareness and perception that affect the choice of the Tecno brand at the first purchase in the University of Benin?           The survey research design was adopted for this study. The population of this study consisted of students in the University of Benin, Edo State. Questionnaires were administered to a sample of 120 respondents through a …

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Pages98
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