Adopting Partnership Strategy For Achieving Organizational Goal And Objectives

CHAPTER ONE INTRODUCTION 1.1 Background to the study Organizations are finding it difficult to predict their long-term survival due to the ever dynamic business environment resulting in different opportunities and challenges. This necessitates organizations to come up with fail proof strategies to ensure their long-term achievement of goals (Koigi, 2002). Not for profit organizations are not an exception, they have to strive to find a foothold in a volatile environment that has scarce resources and a large number of stakeholders that require the essential services provided. Porter (2008) ascer…