Impact Of E-commerce On Emerging Markets

CHAPTER ONE INTRODUCTION 1.1   Background of the Study The internet revolution is really about customers, suppliers, groups, organisations, government, and the general public. It has created fundamental shift of market power from the seller to buyer taking into considerations provisions guiding business transaction on the internet. In the new economy customers expectations are very different than before. A company understanding of this difference and its ability to capitalise on it will be the key to success. The web, the internet and emerging computing and communication technologies have rede…