Impact Of Strategic Management On Productivity And Profitability Of A Business Organization

CHAPTER ONE INTRODUCTION 1.2Background to the Study In today’s turbulent business environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic management to be such a tool, that today’s managers have to think strategically about their company’s position and about the impact of changing business environment. Strategic management, according to Kotler (2012), is defined as the managerial process of developing and maintaining a viable fit between organization objective, skills resources and its changing ma…