Corporate Social Responsibility And Its Impact In Operational Environment And Business Profitability

CHAPTER ONE 1.1  BACKGROUND OF STUDY Businesses primarily exist to make profit. The profit motive has often been perceived as representing a lack of concern for all other objectives of an organization. But, today businesses are realizing that in order to stay profitable in a rapidly changing environment, they would have to become socially responsible.  Therefore, the belief that beyond making profit for the shareholders, business enterprises should also serve the interests of all other stakeholders has culminated into the concept of Corporate Social Responsibility (CSR). Presently, busine…