The Role Of Strategic Planning On The Growth And Survival Of Small And Medium Scale Enterprise

CHAPTER ONE INTRODUCTION 1.1     Background the of the study The sole aim of every business is to make profit and attain growth. Small and medium scale enterprises play a very important role in a nation’s economy. This is true for both develop and developing countries. Small and medium scale enterprises also constitute a high proportion of a nation’s business activities and generate more employment opportunities than the large corporations on recent years. Tajudin Ramli, the chairman of Apec (Asia Pacific Economic Corporation) Business council, emphasized the importance of small and medium sca…