Marketing Practices Of Small-scale Businesses

CHAPTER 1 INTRODUCTION 1.1     BACKGROUND OF THE STUDY Many people find the potential independence and financial rewards that can come from owning their business. Some however, hesitate to pursue their dreams because they do not think they have enough education, experience or money while some are simply afraid they might fail. Others cannot accept the idea that they can change their lives and that people like them could ever own a business. For some still, going into business is to eke-out living because they have lost their job and there are no other really available ways to earn a living o…