The Impact Of Effective Display On Consumer Purchase Decision For Beverages In Roban Stores

THE IMPACT OF EFFECTIVE DISPLAY ON CONSUMER PURCHASDECISION FOR BEVERAGES IN ROBAN STORES, ENUGUABSTRACTThis research study attempts to give an in depth analysis of the impacts of effective display on consumer purchase decision for beverages in Roban stores, Enugu for the purpose of this research work, the researcher made use of data collected through primary and secondary sources such as interview, personal observation, questionnaire and review of related literature. The literatures textbooks and journals. The data collected were analyzed in analyzing the data they were first presented in tab…