Full material
₦ 5,000 $(29)
| Pages | 65 |
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Project Details
| Department | Business Administration and Management |
| Type | Project |
| Pages | 65 |
| Chapters | 5 |
| Methodology | Statistical Analysis |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | BAM0919 |
Abstract
ABSTRACT Advances in Information and Communication Technologies are not only offering new marketing channels of communication and interactivity to companies but also significantly influencing the ways in which organisations conduct their businesses and marketing activities. Marketing on Mobile devices has become one of the most popular channels of communicating with intending and potential customers, particularly in the form of text advertising through Short Messaging Service. This study is aimed at examining the influence of mobile Marketing on consumer Purchase Behaviour among mobile ph…
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Full material
₦ 5,000 $(29)
| Pages | 65 |
| Delivery | Instant, after payment |