The Impact Of Branding In Enhancing Profitability In Manufacturing Sector

65 pages Chapters 5 ID: BAM0926

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DepartmentBusiness Administration and Management
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.BAM0926

Abstract

This research was carried out with the objective of determining the impact of branding in enhancing profitability in manufacturing sector. A case study of Nigerian bottling company. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances profitability in Nigerian bottling company. The study recommends that management should ensure that good branding strategies should be adopted to enhance profitability and sales volume. CHAPTER ONE INTRODUCTION 1.1    …

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Pages65
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