The Problems And Prospects Of Social Marketing In Nigeria Manufacturing Organisation

The aim of this research work is to appraise “problems and prospects of social marketing in Nigeria manufacturing organization. The objectives of this research work include the following; to investigate whether the Nigerian manufacturing sectors have an in-depth knowledge of social marketing practice. To investigate the problems encountered by Nigerian manufacturing sector in their social marketing sector. For a successful completion of this researcher made use of both primary and secondary methods of data collection for information gathering. Primary data were collected through questionnaire …