The Impact Of Advertising In The Sale Of A New Product

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY         Advertising has not only become an integral part of our society and economic system, but has also grown over the years to assume tremendous proportions both as a business activity and as a social phenomenon.         It has affected not only the business sector, but also the whole society. Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is an impersonal form of communication or presentation of goods, ideas, or services conducted through paid media under open of identified sp…