A Centralized Repository To Enhance Customer Service Using Data Mining And Machine Learning

ABSTRACT In the quest to reduce customer churn rate and retain existing customers, organizations have resorted to investing fortunes in their customer care services, which proves to be a relatively cheaper means of staying in business. In this regard, this project sought to explore a less costly way of providing quality customer care services to an organization’s clients in order to keep them satisfied. As it stands today, there is a growing number of digital customer care owing to the fact more clients have increased their online interactions. Organizations with customer satisfaction as prior…