Design And Implementation Of Computer Based Marketing Information System (a Case Study Of Guinness Nig. Plc)

51 pages ID: CPU2118

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DepartmentComputer Science
TypeProject
Pages51
Reference StyleYES
FormatMS Word & PDF
Reference No.CPU2118

Abstract

Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.   This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them. Data were collected both by interview methods and observation method.  Marketing models had developed in thi…

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