Marketing Concept, Its Application By Financial Service Industries (a Case Study Of Broad Bank Nigeria Limited)

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept.  The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide.  Data collected were organized and analysed by putting them into tables, frequencies and percentages.  The research questions were answered based on the data in the table. Data analysis and interpretation produced the following findings. 1.Bank personnel do not reflect implementation of marketing concept in their behav…