The Effect Of Prompt Claims Settlement On The Marketing Of Insurance Services In Nigeria (a Study Of Insurance Companies In Enugu Metropolis)

ABSTRACTThe vital role played by insurance in every developed nation of the world is invaluable. However, its penetration in the economy of Nigeria as a nation is at is lowest ebb.  The abundant benefits derivable from insurance are enormous yet marketing this product is fraught with challenges.  One factor held respondent for this is the poor settlement of claims.  This work therefore is aimed at determining the effect of prompt claim settlement as a tool for marketing insurance services in Nigeria.  The researcher consulted widely from many scholarly work and questionnair…