Assessment Of Diversification As A Survival And Growth Strategy:

A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC ABSTRACT The competitive nature of the economy, cause many products and services to lose their distinctiveness, the competitors’ offering of lower prices, and the deteriorating public perception of the business organizations have called for the strategies,  and public relations in the marketing of consumer goods. The concept of Diversification strategy is that, the organization’s eggs are kept in different basket so that the risk of becoming bankruptcy will be reduced.   This research examined the significant impact of Diversification to the Niger…