Impact Of Customer Satisfaction Strategies On Customer Retention In First Bank Nigeria Plc

88 pages ID: ECO1077

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Project Details

DepartmentEconomics
TypeProject
Pages88
Reference StyleYES
FormatMS Word & PDF
Reference No.ECO1077

Abstract

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the research instrument. The mean scores was used to analyze data. The analysis indicates that First bank Nigerian plc customer retention program are design to offer unique and distinctive products as well as excellent services that will enhance customer satisf…

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Pages88
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