The Impact Of Marketing Strategy On Productivity: A Study Of First Bank Nigeria Plc

79 pages ID: ECO1157

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Project Details

DepartmentEconomics
TypeProject
Pages79
Reference StyleYES
FormatMS Word & PDF
Reference No.ECO1157

Abstract

ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey method constitute the research design. Questionnaire design by the researcher in five likert scale constitute the research instrument. The mean scores was used to analyze data. The analysis indicates that the ma…

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Pages79
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