An Evaluation Of Pricing Strategies And Its Impact On Marketing Decision

34 pages Chapters 5 ID: ECO0045

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Project Details

DepartmentEconomics
TypeProject
Pages34
Chapters5
MethodologyDescriptive method
Reference StyleYES
FormatMS Word & PDF
Reference No.ECO0045

Abstract

: A CASE STUDY OF POWER HOLDING COMPANY OF NIGERIA (P.H.C.N.) ABSTRACTIn a dynamic and ever growing environment such as the Nigeria economy firms organization must adopt the right strategies in order to survive the current market trend and the Power Holding Company of Nigeria (PHCN). An evaluation of pricing strategies and its impact on marketing decision will seek to critically analyze the relationship between price and its impact on marketing decision which will result to an increased sale volume either in the market or the Power Holding Company of Nigeria (PHCN). A product price is a m…

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