Effect Of Social Media Marketing As A Competitive Strategy On Sales Performance For Small And Medium Enterprises In Nakuru Cbd

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and Twitter which are used as tools for marketing. Social media has opened a new perspective in the way business is conducted. Technology acceptance model theory and social media marketing theory was used in this research to provide deep understanding in …