Effects Of Concept Mapping On Higher National Diploma Students Achievement And Retention In Marketing Communications In Polytechnics In Benue And Kogi State In Nigeria

ABSTRACT This study determined the Effects of Concept Mapping on Higher National Diploma (HND) Students’ Achievement and Retention in Marketing communication in Polytechnics in Benue and Kogi The states of Nigeria. The study adopted a quasi-experimental research design. The study was carried out in Benue and Kogi States, Nigeria. The population for the study comprised 228 HND II students offering marketing in the four polytechnics in Benue and Kogi States of Nigeria. Purposive sampling technique was used to select two polytechnics, which are Benue State Polytechnic, Ugbokolo, with 35 HND II m…