Utilisation Of Marketing Mix As A Strategy By Small And Medium Enterprises(smes) For Business Growth In Enugu State, Nigeria

ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448 registered small and medium enterprises operating in Enugu State, made up of 97 producers, 183 managers, and 168 sales representatives. There was no sample for the study because the population size was manageable. Descriptive survey design was used to gener…