Customers’ Perception And Purchase Intention Of Coco Wood Furniture

ABSTRACT  The purpose of this study was to assess customers’ perception and purchase intention of coco wood furniture. The study was guided by the following objectives; to evaluate customer’s perception of coco wood furniture with respect to functionality and aesthetics. To identify the environmentally friendliness of coco wood chair and their satisfaction with customers. To evaluate customers purchase intention of coco wood furniture.  The study was done by research and analysis for designer’s consideration factors such as durability, function, aesthetics, environmentally friendliness, and pu…