Influence Of Advertising On The Sale Of Shopping Goods In Bayelsa State

ABSTRACT The major purpose of the study was to determine the extent to which advertising influences the sale of shopping goods in Bayelsa-state. The study answered four research questions and tested four hypotheses at a 0.05 level of significance. The population of the study consisted of 145 proprietors of shopping goods in Bayelsa state. The entire population was studied, hence no sample was taken. A structured questionnaire consisting of 40 items was developed and used for data collection. The instrument was face-validated by three experts, two from the University of Nigeria Nsukka while th…