Utilization Of Integrated Marketing Communications By Registered Manufacturing Companies In Akwa Ibom State, Nigeria

ABSTRACT The purpose of the study was to determine the utilization of integrated marketing communications by manufacturing companies in Akwa Ibom State. Eight research questions were answered while eight null hypotheses were formulated and tested at a 0.05 level of significance. The study adopted a descriptive survey research design and was carried out in Akwa Ibom State, Nigeria. The population for the study comprised of 213 advertising, marketing and sales managers in the 71 registered manufacturing companies in Akwa Ibom State. There was no sampling due to the manageable size of the entire…