Semantic Analysis Of The Language Of Advertising And Its Effect On The Society. (a Case Study Of Etisalat And Airtel)

ABSTRACTSemantics is the study of meaning system of a language and its approaches vary widely. In one view, meaning is the relationship between language and the external world (referential or denotative meaning), between a word and the concept it stands for. In another, it involves the mental state of the speaker, as reflected in a range of personal, emotive overtones (affective or connotative meaning). The uniqueness of the choice of words makes the language of advertising a specialized field of study. This project presents an analytical study of the language features of English advertisement…