The Lexico Semantic Analysis Of The Language Of Promotional Adverts

ABSTRACTAs a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing excitement and providing some incentives to subscribers, thereby inspiring them to make a positive patronage decision. Promotional advertising is one of several advertising tools used to attract interest in a product or service line by offering consumers so…