Rhetoric Of Power; Power Of Rhetoric: Discourse Implication Of Mass Media Jingles On Hiv/aids

84 pages ID: ENG0468

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DepartmentEnglish
TypeProject
Pages84
Reference StyleYES
FormatMS Word & PDF
Reference No.ENG0468

Abstract

ABSTRACT      Critical Discourse Analysis (CDA) is a theory of language study that deals with how language relates to the social structure in term of power and dominance. It also investigates how ideological messages are passed on to the people through texts. This work has focused on the analysis of four selected media jingles (Couch Couples, Gender Equity Campaign, Peer Pressure and Stigma) using CDA with the aim of discovering how the media jingles influence HIV awareness and eradication. The work has adopted Fairclough’s (1995) method of CDA. It has been discovered that the jingles are very…

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Pages84
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