The Use Of Figurative Expression In The Language Of Advertisement

CHAPTER ONE 1.0   INTRODUCTION Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective. On the other hand, hyperbole is one of the figurative expression and it means the use of deliberate expression for emphasis to achieve heightened effect or to produce some effect. In advertisements, hyperbole is mostly used to capture the interest of the public to patronize the product or the services been advertised. Language forms the fundamental function of communication as social being. Man uses i…