Critical Discourse Analysis Of President Barrack Obama’s Inauguration Speech (january 20, 2009)

This research work examined the persuasive strategies of President Obama’s public speaking as enshrined in his inaugural address. The analysis is grounded on Norman Fairclough’s assumptions in Critical Discourse Analysis, claiming that ideologies reside in texts that it is not possible to remove or ignore ideologies from texts and that texts are open to diverse interpretations. The selected corpus’ ideological and persuasive components were assessed. The analytical part of this research work analyzes the possible interrelatedness of textual properties and power relations, which is also underpi…