Effectiveness Of Trade Exhibition As A Marketing Tool In Small And Medium Scale Entrepreneurship

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Problem 1.3       Objective of the Study 1.4       Research Question 1.5       Statement of the Hypothesis 1.6       Scope of the Study 1.7       Definition of Terms 1.8       Justification of the study CHAPTER TWO LITERATURE REVIEW 2.0       Introduction 2.1       Trade Exhibition Defined 2.2              Concepts Of Trade Exhibition 2.3              Trade Exhibition And Advertising 2.4              Importance Of Trade Exhibition 2.5              Reason For Trade Exhibition 2.6              I…