Landlord And Tenant Relationship, It's Effect On Property

In long-term business relationships the customer experience is affected by how the customer perceives the quality of customer relationship. The purpose of this paper is to understand the customer relationship quality construct in tenant relationships in a business-to-business environment. METHODOLOGY / APPROACH: The theoretical framework is adapted from relationship marketing literature and this is then applied in case study settings to five customer companies in a landlord and tenant relationship. The paper framework of 13 relationship quality attributes and applies these to the case compani…