Assessing The Impact Of Competitive Intelligence On Competitive Effectiveness In The Zimbabwean Pharmaceutical Retail Sector

58 pages ID: GMG0001

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DepartmentGeneral Management
TypeProject
Pages58
Reference StyleYES
FormatMS Word & PDF
Reference No.GMG0001

Abstract

EXECUTIVE SUMMARY Competition is more of a war of survival than an ad-hoc business challenge [Smith, 1954]. Competitive effectiveness is important for every commercial rm, as it capacitates the rm to survive even under competitive pressure, sustain shareholder value, and the ability to guarantee a healthy return on investment. Threatened by a series of poor business results is BR Pharmacy, a small entity eking out a determined resolve to stay aoat in the highly competitive Zimbabwean pharmaceutical retail sector (PRS). Tail-spinning sales volumes, subdued prots, and an ever-shrinking market sh…

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