The Process Of Product Planning And Development In Marketing

CHAPTER ONE 1.0   INTRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion and servicing. In most of these decisions – making department has complete control in other, in addition the physical distribution of the products determining the channels that will be used…