The Effect Of Strategic Communication And Public Relations In Management Of Hotels

CHAPTER ONE INRODUCTION 1.1 BACKGROUND OF THE STUDY Communication may be defined as the activity aiming to constitute an arrangement to convey information as one of the fundamental pillars of social life and organizational structure as well as the activity of forming relationships between organizations and groups. A healthy communication is needed for people to know and understand each other better, to create better functioning organizations and to resolve problems easier (Ruck & Welch, 2012). If an adequate importance is not placed on communication problems in an organization, it may not be p…