Marketing Of Life Assurance Policies In Nigeria (a Study Of Leadway Assurance)

97 pages Chapters 1-5 ID: INS0005

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Project Details

DepartmentInsurance
TypeProject
Pages97
Chapters1-5
MethodologyChi-Square
Reference StyleYES
FormatMS Word & PDF
Reference No.INS0005

Abstract

MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA(A STUDY OF LEADWAY ASSURANCE PLC ENUGU)ABSTRACTIn Nigeria the issue of taking life assurance policy has been neglected in the sense that at this presence time, it is estimated that not up to two percent (2%) of Nigerians own life assurance policies due to poor education and inappropriate marketing strategies for this fact, the benefits and role life assurance plays in this country is being viewed from a very crooked point thereby making it slightly visible.This study therefore focuses on marketing of life assurance policies in Nigeria. The popula…

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Pages97
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