Challenges Of Marketing Insurance Services In A Democratic Government Of Nigeria (a Case Study Of Imo State)

ABSTRACT Challenges of marketing insurance services in a democratic government of Nigeria is a major concern in this research work.  It is essential to appreciate that the importance of insurance services is tested oftentimes by the spend of claim of settlement.  If insurers could fine-tune their services to ensure that the settlements cheques on claims fully documented and adjusted re-paid even before the regulated settlement period.   This could be exploited to gain competitive edge.  An analysis was carried out to justify the challenges.  To achieve this, the project is arranged in five cha…