Evaluation Of Competitive Strategies Applied By Savings And Credit Co-operatives In Enhancing Their Financial Performance: In Kiambu County Kenya

ABSTRACT In today’s dynamic and turbulent business environment where change is the only constant, SACCO’s are finding it hard to perform financially and survive amidst cut throat competition in the financial sector. In Kenya’s financial landscape where the SACCOs play an important role in financial intermediation with a focus on personal development and growth of SMEs, their fundamental role has continued to diminish due to ever growing competition in this sector. A firm can apply the right generic competitive advantage to result in superior performance. However, in the pursuit and applicatio…