Corporate Social Responsibility Strategies And Competitive Advantage Of Soft Drink Manufacturers In Nairobi City County, Kenya

ABSTRACT Competitive advantage is of the goals as to why firms exist in a any given industry. However, it is not easy for the firm to gain competitive advantage as there are turbulences in the environment with high levels of competition in different industries. The manufacturing sector is one such competitive industry that require firms to constantly adopt different strategies to remain viable. Therefore, the current study sought to determine the effect of corporate social responsibility strategies on competitive advantage of soft drinks manufacturing firms in Nairobi County in Kenya. Specifi…