Determinants Of Competitive Advantage Of Firms In The Telecommunications Industry In Kenya.

74 pages ID: ISS0017

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Project Details

DepartmentIntelligence And Security Services
TypeProject
Pages74
Reference StyleYES
FormatMS Word & PDF
Reference No.ISS0017

Abstract

ABSTRACT The Telecommunications industry in Kenya is full of competition. The companies currently present include Safaricom Kenya Limited, Airtel Networks Kenya Limited, Telkom Kenya Limited (Orange), Essar Telcom Kenya (YU) and lately, Equity Bank Limited with the Equitel money. This study sought to evaluate the determinants of competitive advantage for firms within the Telecommunications industry in Kenya. The objectives of the study were to find out the effect of innovation on competitive advantage, to establish how staff training is a determinant of competitive advantage, to determine the…

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